Manufacture Smarter Blog

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Three Ways to Achieve Customer-Focused Innovation

11/16/2012 - THE CENTER
Defining innovation should be easy, unfortunately, it’s not. Is it a process? Is it the end game? Is it merely a new way of doing an existing thing or is it only something completely different? Is collaboration a tool that allows innovation to take place or is collaboration itself the innovation? At least we can agree on this - manufacturing innovation includes the introduction of new processes and practices, new technology and equipment and/or new materials to a company.


Five Critical Elements in a Successful Pay Per Click Campaign

11/9/2012 - THE CENTER
Pay Per Click advertising, the “Sponsored Ads” that display at the top and side in search engines like Google, is a highly effective method of driving new prospects and buyers to your website. You only pay for visitors who actually “click” your ad – a more cost effective advertising approach than Yellow Pages, ThomasNet, Newspapers and many more traditional forms of advertising.


The Benefits of a Career in Manufacturing

11/2/2012 - THE CENTER
The U.S. economy relies heavily on the manufacturing sector. Manufacturing firms fund most of our domestic corporate Research & Development, and the resulting innovations and growth in productivity improve our standard of living. Manufacturing boosts exports and the industry plays an important part in national defense. 


Top 5 Indicators You Might Benefit from a New Plant Layout

10/26/2012 - THE CENTER
It’s the nature or nurture question for business. How much does the environment shape the workforce? OSHA regulations and workforce safety issues aside, are there things that a company can do to improve employee performance and product output? This goes beyond cleanliness, which we would file under workforce safety.


Challenges of Small to Mid-Sized Manufacturers in 2012

10/22/2012 - THE CENTER
In an era of global competition, smaller manufacturers face challenges above and beyond the challenges that larger, more established companies face. By definition, small manufacturers are companies making less than $10 million in revenue annually. Based on numbers from the latest Michigan County Business Patterns, roughly 92.28% of Michigan’s SMMs or 11,423 of Michigan’s 12,378 manufacturing establishments meet this criterion.


Sustainability: More Than Just Being ‘Green’

10/12/2012 - THE CENTER
Kermit may have had it right when he sang “it’s not easy being green,” but it may be profitable. More and more companies are finding that what used to promise only incremental change can now improve margins by 10% to 15% and in a lot less time. The environmental payoff is immediate, but for companies struggling to stay afloat, it can’t just be about recycling and reducing waste.


Manufacturers Across Michigan Open Their Doors to Celebrate National Manufacturing Day on Friday, October 5th

10/5/2012 - THE CENTER
National Manufacturing Day is Friday, October 5, 2012.  The day was designed to expand the knowledge about and improve the general perception of manufacturing careers and emphasize manufacturing’s value to the U.S. economy.


Reshoring: The New Manufacturing Trend

9/27/2012 - THE CENTER
Offshoring, or sending a portion of a company’s business overseas, became a common business practice during the economic recession when our nation was struggling to stay afloat. Since 2002, about 3.5 million manufacturing jobs have been lost across the nation.


Successful Hoshin Planning and Deployment

9/12/2012 - THE CENTER
Hoshin Planning is a management methodology which aims to create strategic goals and insight for an organization. The main idea of Hoshin Planning is that the collective thinking power of all employees makes an organization the best in its field.


Diversify Your Customer Base with Process Improvements and New Market Strategies

8/27/2012 - THE CENTER
During the economic downturn, many manufacturers sought to reduce production costs, eliminate waste and increase lead times. While these initiatives are important, it’s also critical for Michigan’s small and medium sized manufacturers to identify new market opportunities and grow sales.


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