Research Services by The Center

AREAS OF EXPERTISE

For more than 25 years, the Michigan Manufacturing Technology Center’s Research Services Team has been dedicated to helping Michigan manufacturers implement data-driven strategies and tactics. Our access to a variety of private data sources can help you answer strategic business decisions. Utilizing comprehensive and customized approaches, we have experience in market research, competitive intelligence, and supplier scouting.

WE WANT TO HELP

Sifting through all the options and finding the right research approach for your business is crucial to success. Let the Michigan Manufacturing Technology experts assist you. For a Research Services consultation, contact The Center at 888.414.6682 or click here.

Market Research

ASK THE RIGHT QUESTIONS. GET THE BEST RESULTS.
Market research has come a long way from being a resource only for large corporations with big budgets. Let’s first be clear about what Market Research is. Market research is an organized effort and systematic approach to collect and interpret information about business and industry environments, customers and competitors for the purposes of decision making.

Using a combination of both qualitative and quantitative methods, The Center’s Research Services Team can:

  • Provide insight on customer perceptions and awareness of your organization and its capabilities
  • Identify new and growing industries to target
  • Understand industry trends
  • Find prospect companies
  • Help evaluate suppliers
  • And more!

Competitive Intelligence

GET ANSWERS. EXPLORE FACTS. FIND THE INFORMATION.
Competitive intelligence is needed now more than ever due to rapidly changing technology and manufacturing processes. With extensive knowledge of the processes, capabilities, and issues facing small and mid-sized manufacturers, the Research Services team at the Michigan Manufacturing Technology Center offers unmatched, industry-specific competitive intelligence.  It aggregates information from industry reports, news & industry trade press, company profiles, government statistics, and other resources to create an accurate portrait of the competitive landscape. 

Taking the time to ask the right questions and gain valuable insights can either affirm your position, or better yet, prevent costly mistakes. Thorough competitive intelligence can also help companies:

  • Understand market dynamics
  • Identify potential direct and indirect competitors
  • Anticipate competitor’s moves
  • Monitor technology advances
  • Reduce risk in business decisions

Supplier Scouting

STRENGTHENING MICHIGAN’S MANUFACTURERS VIA BUSINESS-TO-BUSINESS TIES.
Need to replace an under-performing supplier? Hoping to find a prototype builder to help you develop a new product idea? Thinking about locating a facility in Michigan, but unsure whether you can find local sources of key inputs or services? The Michigan Manufacturing Technology Center’s Supplier Scouting program can help.

With support from the Michigan Economic Development Corporation (MEDC), The Center offers search services for companies seeking to improve or expand their supply chains. Whether you are a large OEM or a product inventor, let us know what capabilities or inputs you are seeking. We will access a unique set of databases and leverage our state-wide network of experts in order to construct a prioritized list of Michigan companies to match your request.

What you do with the list is up to you. We place no restrictions and set no expectations. We just clue you in about some companies that you may have never found on your own.

To take advantage of The Center’s Supplier Scouting program call The Center at 888.414.6682 or click here. Who knows... Maybe the perfect supplier is located just down the street.

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