Manufacture Smarter Blog

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Death of a (Stereotypical) Salesman

2/22/2019 - BY: BRIAN MAMO
Over the years, salespeople have been unfairly labeled as pushy and dishonest. Unfortunately, these common stereotypes do not reflect the true purpose and goal of what salespeople do: Help businesses and consumers thrive.


Yearly Planning and Goal-Setting- It’s Not Just for Bigger Organizations

12/8/2017 - BY: DAVE NELSON
Years ago in my career, I was the president of a small custom fabricating/molding company. If you had asked me back then about my yearly plans and goals, I would have rattled off reason after reason for why that type of planning doesn’t work for a small company.


Looking for Commercial Success? Add Video to Your Website

8/25/2017 - BY: CHARLIE WESTRA
Nothing increases website engagement, generates sales and connects with customers like video. Why? The right videos can turn your boring, static, day-old doughnut website into an engaging, interactive destination. Videos are the perfect way to communicate your company’s own unique story, explain your product’s value, cultivate existing relationships and introduce yourself to prospects.


How Manufacturers Can Avoid Extinction by Using Competitive Intelligence

8/18/2017 - BY: SHELLY STOBIERSKI
Knowledge is power, and it’s truer today than ever before. Simply consider our rapidly-evolving manufacturing environment. Revolutionary new technologies in 3D printing have emerged—shortening the amount of time it takes to develop new products. The Industrial Internet of Things (IIoT) has brought more intelligence to manufacturing operations and is enabling manufacturers to improve production processes at an impressive pace.


Key Ways Manufacturers Can Improve Profitability

7/28/2017 - BY: CHERYL BURT
The goal of any manufacturer is simple—be successful. This can be measured in many ways (happiness, money, health), but in terms of running a business, profit is essential for survival. Fortunately, there are four simple steps that any manufacturer can take to help ensure that their company avoids money troubles.


Keep Your Customers Coming Back!

6/16/2017 - BY: TRICIA ONESIAN
Whether you prefer a burger grilled to perfection or a tasty summer salad loaded with sun-ripened berries, there’s no shortage of delicious summer fare at your favorite restaurants. I’m always reminded that the overall experience is far more satisfying when a restaurant serves up delicious food and excellent service.


Proud to Manufacture in Michigan? Yes We Are!

4/21/2017 - BY: MICHAEL MCGRAY
For decades, Michigan’s manufacturers have played a vital role in our state’s economic development. In 2012, the Michigan Manufacturing Technology Center (The Center) wanted to honor the diverse contributions of our state’s manufacturers by starting a Proud to Manufacture in Michigan (PTMIM) campaign.


Developing a Strategic Plan: How to Avoid Common Stumbling Blocks

3/31/2017 - BY: GEORGE SINGOS
You’ve made the decision to write a strategic plan. You’ve assembled your team, invested the time, done the analyses and have a document in the works. Congratulations! You’re on your way to vaulting your business ahead of the competition.


Do You Know Who Your Customers Are?

3/10/2017 - BY: DAVE NELSON
We’ve all seen the memorable customer service sayings: “The customer is always right,” and “A satisfied customer is the best strategy of all!” framed on conference room walls and posted in cubicles. These phrases are not mere decorations; they’re words to live by and should be applied both internally and externally throughout your entire organization.


Rescue Your Website Before It’s Too Late!

2/3/2017 - BY: CHARLIE WESTRA
Superheroes hold a special place in our culture. Whether you fall into the Batman camp or see Superman as the consummate crusader, these caped characters all have a distinct persona, carefully crafted around a position of strength and superiority.


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