Manufacture Smarter Blog

|<  <   1 2 3 4    >  >|
Page of 4
Showing 21 - 30 of 38

Why Manufacturers Should Embrace Google+

5/1/2015 - THE CENTER
As manufacturers look for ways to develop new business, generate leads, and drive sales, social media has become an increasingly important topic. Many companies are starting to realize the benefits of social networking and have therefore embraced sites such as LinkedIn, Facebook and Twitter. However, many businesses have overlooked the benefits of using Google+.


New Google Ranking Changes and the Impact on Manufacturers

4/3/2015 - THE CENTER
In today’s global economy, your website plays a critical role in the sales process. Your target audience has the power to research you (and your competitors) online. Through Google and other search engines, they can easily research products, parts, capabilities, pricing and reviews in an instant.


WEAVE A WEB OF SUCCESS: 11 Things Hindering Your Website's Performance

3/27/2015 - CHARLIE WESTRA
We've all heard the buzz about what should be done with a website, but we often forget the simple things that actually drag websites down. Take a few minutes and pay close attention to the following Top 11 things you should NOT do as it relates to your own company website. 


Social Media: An Important Gear in the Manufacturing Marketing Machine

2/27/2015 - THE CENTER
Social media can position you to gain an advantage over your competition. Many companies resort to social media only for the benefit of SEO, which definitely helps, but they are missing a great opportunity. Consider a different perspective with your social media activity.


Search Engine Optimization (SEO): Critical for a Manufacturer’s Website

12/19/2014 - THE CENTER
SEO is the process of improving your website’s visibility on search engines such as Google, Bing and Yahoo. SEO is very technical and a tricky thing to understand initially. So we’ll try to provide you with a little “SEO 101” to get your feet wet with the topic.


LinkedIn: 6 Tips for Michigan’s Manufacturers

11/7/2014 - THE CENTER
Well, if you’re not an active member of LinkedIn right now, it’s time to start feeling a little foolish. Don't worry though – it’s never too late to join! LinkedIn is the premiere social media site dedicated to business networking and currently boasts 332 million members.


The Importance of a Public Relations Program

10/17/2014 - THE CENTER
Here’s the difference between the companies who are featured in news articles and you: those companies have a public relations (PR) program. A lot of things can go under the umbrella of PR, so we’ll be more specific for our manufacturing readers.


A Manufacturer’s Guide to Email Marketing

8/1/2014 - THE CENTER
Email is still an important marketing tool for manufacturers. It gives your business the opportunity to easily connect with your target audience on a consistent basis. According to a study by ExactTarget, 91% of consumers use email at least once a day. Furthermore, “66% of consumers have made a purchase online as a result of an email marketing message,” according to the Direct Marketing Association.


Michigan Manufacturers – It’s Time to Get Social!

6/20/2014 - THE CENTER
Technology and the Internet are constantly changing how we communicate and conduct business. For better or worse, it seems like we are always surrounded by technology. By the time you snap your fingers, you can probably find a desktop, laptop or smart phone to surf the web.


Does your Manufacturing Website Need a Makeover?

1/17/2014 - THE CENTER
In today’s technology-based economy, having a strong online presence is very important. Think of it from a practicality standpoint– you’re online all the time. Whether you’re in front of your computer or gazing at your smartphone, the Internet is always at your fingertips. Fun experiment – count how many times you Google something every day!


|<  <   1 2 3 4    >  >|
Page of 4
Showing 21 - 30 of 38