Manufacture Smarter Blog

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Enhancing Customer Value

1/11/2013 - THE CENTER
Customers create value for a business in two different ways: They buy more today, or they improve their disposition toward you and buy more tomorrow. But for a business these two types of value are in conflict just like pace and stride are in conflict for a runner.

The Benefits of Exporting for Michigan's Small Manufacturers

1/4/2013 - THE CENTER
This week, the Institute of Supply Management (ISM) reported that December was the fourth consecutive month of expanding orders from American businesses. The ISM export gauge showed sales growth overseas for the first time in seven months. American manufacturers are becoming increasingly optimistic about the outlook for sales in 2013.

The Top Manufacturing Themes of 2012

12/21/2012 - THE CENTER
2012 has been a pivotal year for our country's manufacturing sector. A sector which is integral part of any sustained economic recovery. We’ve seen a renewed focus from media, legislators and the general public to sustain and assist the industry.

Manufacturing Tips: The Value of Collaboration

12/7/2012 - THE CENTER
​If there’s one thing to be learned from the impending zombie apocalypse (think Walking Dead), it’s the need for someone to have your back. You can be strong, resilient, and powerful, but at some point - you need to sleep. That’s when you want to know that someone is looking out for you.

Why I became a Family Business Advisor….

11/30/2012 - BY: MIKE BEELS
As a consultant, I work with many, many family owned businesses in Michigan. When I start to relate the numbers to not only my clients, but my friends, I realize the incredible importance of having a succession plan. Imagine the impact on a company, a family, the employees, and a community without one.

Top Twelve Reasons We’re Thankful in 2012

11/21/2012 - THE CENTER
Top Twelve Reasons We’re Thankful in 2012

Three Ways to Achieve Customer-Focused Innovation

11/16/2012 - THE CENTER
Defining innovation should be easy, unfortunately, it’s not. Is it a process? Is it the end game? Is it merely a new way of doing an existing thing or is it only something completely different? Is collaboration a tool that allows innovation to take place or is collaboration itself the innovation? At least we can agree on this - manufacturing innovation includes the introduction of new processes and practices, new technology and equipment and/or new materials to a company.

Five Critical Elements in a Successful Pay Per Click Campaign

11/9/2012 - THE CENTER
Pay Per Click advertising, the “Sponsored Ads” that display at the top and side in search engines like Google, is a highly effective method of driving new prospects and buyers to your website. You only pay for visitors who actually “click” your ad – a more cost effective advertising approach than Yellow Pages, ThomasNet, Newspapers and many more traditional forms of advertising.

The Benefits of a Career in Manufacturing

11/2/2012 - THE CENTER
The U.S. economy relies heavily on the manufacturing sector. Manufacturing firms fund most of our domestic corporate Research & Development, and the resulting innovations and growth in productivity improve our standard of living. Manufacturing boosts exports and the industry plays an important part in national defense. 

Top 5 Indicators You Might Benefit from a New Plant Layout

10/26/2012 - THE CENTER
It’s the nature or nurture question for business. How much does the environment shape the workforce? OSHA regulations and workforce safety issues aside, are there things that a company can do to improve employee performance and product output? This goes beyond cleanliness, which we would file under workforce safety.

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