Manufacture Smarter Blog

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Enhancing Customer Value

1/11/2013 - THE CENTER
Customers create value for a business in two different ways: They buy more today, or they improve their disposition toward you and buy more tomorrow. But for a business these two types of value are in conflict just like pace and stride are in conflict for a runner.


Five Critical Elements in a Successful Pay Per Click Campaign

11/9/2012 - THE CENTER
Pay Per Click advertising, the “Sponsored Ads” that display at the top and side in search engines like Google, is a highly effective method of driving new prospects and buyers to your website. You only pay for visitors who actually “click” your ad – a more cost effective advertising approach than Yellow Pages, ThomasNet, Newspapers and many more traditional forms of advertising.


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