Manufacture Smarter Blog

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Proud to Manufacture in Michigan? Yes We Are!

4/21/2017 - BY: MICHAEL MCGRAY
For decades, Michigan’s manufacturers have played a vital role in our state’s economic development. In 2012, the Michigan Manufacturing Technology Center (The Center) wanted to honor the diverse contributions of our state’s manufacturers by starting a Proud to Manufacture in Michigan (PTMIM) campaign.


Developing a Strategic Plan: How to Avoid Common Stumbling Blocks

3/31/2017 - BY: GEORGE SINGOS
You’ve made the decision to write a strategic plan. You’ve assembled your team, invested the time, done the analyses and have a document in the works. Congratulations! You’re on your way to vaulting your business ahead of the competition.


Do You Know Who Your Customers Are?

3/10/2017 - BY: DAVE NELSON
We’ve all seen the memorable customer service sayings: “The customer is always right,” and “A satisfied customer is the best strategy of all!” framed on conference room walls and posted in cubicles. These phrases are not mere decorations; they’re words to live by and should be applied both internally and externally throughout your entire organization.


Rescue Your Website Before It’s Too Late!

2/3/2017 - BY: CHARLIE WESTRA
Superheroes hold a special place in our culture. Whether you fall into the Batman camp or see Superman as the consummate crusader, these caped characters all have a distinct persona, carefully crafted around a position of strength and superiority.


On a Positive "Note"... The Value of a Customer Relationship Management (CRM) Database

1/20/2017 - BY: GEORGE SINGOS
What do most manufacturing sales reps normally do when they get a sales lead? A lot of them grab a sticky note and put it on their computer with the best intentions of following up—until the sticky note falls off, and it’s nowhere to be found. Then, the lead is history.


Customer Service Matters: 10 Ways to Give Your Clients 110%

1/6/2017 - BY: TRICIA ONESIAN
The New Year is a time for goal setting and learning from (and correcting) past mistakes. It’s also the perfect time to re-evaluate how you can improve your customer service. A positive experience will leave a lasting impression. Start 2017 off in a memorable way—by giving your clients the red-carpet treatment.


Critical Moves: Effective Communication for Relocating Your Business

8/26/2016 - THE CENTER
Rising costs, changing demand, or new zoning requirements are a few of the reasons companies decide to relocate their operations. Be it anticipated or unexpected, moving  a manufacturing facility is a complex, costly, and often sensitive process that demands strategic planning, strong leadership, and careful communication for effective execution.


Stay Connected to Clients Through Email Marketing

8/19/2016 - THE CENTER
No matter which way you slice it, we live in a digital age. Now you can order pizza from your smartphone app, get a diagnosis through an email, and deposit checks without ever leaving your couch. The world is changing, and so is the way companies reach new clients.


Market Research: The Foundation of A Successful Growth Strategy

4/1/2016 - THE CENTER
Manufacturers are continuously looking to diversify their customer base, expand into new markets, and grow business. Conducting market research is a crucial component of developing a strong growth strategy. 


Enterprise Resource Program (ERP): Manage Demand and Growth

12/4/2015 - THE CENTER
Every organization struggles with growing business. The on-boarding process can particularly challenge manufacturers when they obtain new clients. Learning how to integrate new processes, deadlines and demands from new customers is critical to client retention and “up-selling” efforts.


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