Manufacture Smarter Blog

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On a Positive "Note"... The Value of a Customer Relationship Management (CRM) Database

1/20/2017 - BY: GEORGE SINGOS
What do most manufacturing sales reps normally do when they get a sales lead? A lot of them grab a sticky note and put it on their computer with the best intentions of following up—until the sticky note falls off, and it’s nowhere to be found. Then, the lead is history.


Customer Service Matters: 10 Ways to Give Your Clients 110%

1/6/2017 - BY: TRICIA ONESIAN
The New Year is a time for goal setting and learning from (and correcting) past mistakes. It’s also the perfect time to re-evaluate how you can improve your customer service. A positive experience will leave a lasting impression. Start 2017 off in a memorable way—by giving your clients the red-carpet treatment.


Critical Moves: Effective Communication for Relocating Your Business

8/26/2016 - THE CENTER
Rising costs, changing demand, or new zoning requirements are a few of the reasons companies decide to relocate their operations. Be it anticipated or unexpected, moving  a manufacturing facility is a complex, costly, and often sensitive process that demands strategic planning, strong leadership, and careful communication for effective execution.


Stay Connected to Clients Through Email Marketing

8/19/2016 - THE CENTER
No matter which way you slice it, we live in a digital age. Now you can order pizza from your smartphone app, get a diagnosis through an email, and deposit checks without ever leaving your couch. The world is changing, and so is the way companies reach new clients.


Market Research: The Foundation of A Successful Growth Strategy

4/1/2016 - THE CENTER
Manufacturers are continuously looking to diversify their customer base, expand into new markets, and grow business. Conducting market research is a crucial component of developing a strong growth strategy. 


Enterprise Resource Program (ERP): Manage Demand and Growth

12/4/2015 - THE CENTER
Every organization struggles with growing business. The on-boarding process can particularly challenge manufacturers when they obtain new clients. Learning how to integrate new processes, deadlines and demands from new customers is critical to client retention and “up-selling” efforts.


Why Manufacturers Should Embrace Google+

5/1/2015 - THE CENTER
As manufacturers look for ways to develop new business, generate leads, and drive sales, social media has become an increasingly important topic. Many companies are starting to realize the benefits of social networking and have therefore embraced sites such as LinkedIn, Facebook and Twitter. However, many businesses have overlooked the benefits of using Google+.


New Google Ranking Changes and the Impact on Manufacturers

4/3/2015 - THE CENTER
In today’s global economy, your website plays a critical role in the sales process. Your target audience has the power to research you (and your competitors) online. Through Google and other search engines, they can easily research products, parts, capabilities, pricing and reviews in an instant.


WEAVE A WEB OF SUCCESS: 11 Things Hindering Your Website's Performance

3/27/2015 - CHARLIE WESTRA
We've all heard the buzz about what should be done with a website, but we often forget the simple things that actually drag websites down. Take a few minutes and pay close attention to the following Top 11 things you should NOT do as it relates to your own company website. 


Social Media: An Important Gear in the Manufacturing Marketing Machine

2/27/2015 - THE CENTER
Social media can position you to gain an advantage over your competition. Many companies resort to social media only for the benefit of SEO, which definitely helps, but they are missing a great opportunity. Consider a different perspective with your social media activity.


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