Manufacture Smarter Blog

8/1/2014 - THE CENTER
Email is still an important marketing tool for manufacturers. It gives your business the opportunity to easily connect with your target audience on a consistent basis. According to a study by ExactTarget, 91% of consumers use email at least once a day. Furthermore, “66% of consumers have made a purchase online as a result of an email marketing message,” according to the Direct Marketing Association.

7/25/2014 - THE CENTER
Henry Ford rose to prominence over 100 years ago, but this quote still resonates with manufacturers today. Organizations maximize success when everyone on the team is working together. Companies can only strengthen their workforce by improving their internal communication skills.

7/18/2014 - THE CENTER
Perhaps now, more than at any time in recent history, all eyes are on manufacturing and the economy. Particularly in Michigan where conversations concerning talent gaps, labor shortages and a living wage are a common occurrence.

7/11/2014 - THE CENTER
Have you noticed that Michigan manufacturing has been in the news? U.S. Commerce Secretary Penny Pritzker recently named Southeast Michigan as one of the nation’s top “manufacturing communities.” The region will receive assistance to attract global organizations into the area. And just this week, Industry Week named Michigan in its list of the Top 10 U.S. Manufacturing Hubs.

7/4/2014 - THE CENTER
As our friends at www.usafederalholidays.com said, "Independence Day is recognized as a large birthday celebration for one of the world's most influential countries."

6/27/2014 - THE CENTER
BDO USA, LLP, in a press release dated June 17th, highlighted results from the 2014 Manufacturing RiskFactor Report.* 100% of the publicly traded U.S. manufacturers HQ in Michigan cited Industry competition, consolidation, and pressure on pricing as the #1 risk factor keeping them up at night.

6/20/2014 - THE CENTER
Technology and the Internet are constantly changing how we communicate and conduct business. For better or worse, it seems like we are always surrounded by technology. By the time you snap your fingers, you can probably find a desktop, laptop or smart phone to surf the web.

6/13/2014 - THE CENTER
We’re just wrapping up our third annual Proud to Manufacture in Michigan Conference, co-located this year with the Society of Manufacturing Engineers’ (SME’s) Big M Event at Cobo Hall.  It was exciting to be part of the outpouring of support for Michigan’s manufacturers, and we were happy to celebrate the great things going on in our state.

6/6/2014 - THE CENTER
Michigan’s manufacturers are always looking for ways to strengthen their workforce. In today’s competitive environment, your staff is your company’s most valuable asset. Cross-training is an excellent way to cultivate a versatile workforce that maximizes efficiencies and productivity.  

5/30/2014 - THE CENTER
We're often asked about a typical lean journey, “What does it look like?” and “How long does it take?” While the answers range anywhere from "every situation is unique" to "there is no typical ’journey'," we do have a few steps that are essential for a successful lean implementation.