Manufacture Smarter Blog

|<  <   1 2 3 4 5    >  >|
Page of 5
Showing 31 - 40 of 41

A Manufacturer’s Guide to Email Marketing

8/1/2014 - THE CENTER
Email is still an important marketing tool for manufacturers. It gives your business the opportunity to easily connect with your target audience on a consistent basis. According to a study by ExactTarget, 91% of consumers use email at least once a day. Furthermore, “66% of consumers have made a purchase online as a result of an email marketing message,” according to the Direct Marketing Association.


Michigan Manufacturers – It’s Time to Get Social!

6/20/2014 - THE CENTER
Technology and the Internet are constantly changing how we communicate and conduct business. For better or worse, it seems like we are always surrounded by technology. By the time you snap your fingers, you can probably find a desktop, laptop or smart phone to surf the web.


Does your Manufacturing Website Need a Makeover?

1/17/2014 - THE CENTER
In today’s technology-based economy, having a strong online presence is very important. Think of it from a practicality standpoint– you’re online all the time. Whether you’re in front of your computer or gazing at your smartphone, the Internet is always at your fingertips. Fun experiment – count how many times you Google something every day!


Three Key Marketing Initiatives for Michigan’s Manufacturers

6/7/2013 - THE CENTER
Michigan’s manufacturers come from different niches and consist of many sizes. Despite their differences and nuances, they virtually all have one thing in common: they want more sales! And when it comes to sales, there’s a very simple rule: you can’t have more sales without marketing.


Shining High-Beam Headlights on Future Sales

5/10/2013 - THE CENTER
You read that right – this is about Sales Headlights not Sales Highlights. Tracking Sales performance is an area of the business filled with numbers you can highlight.  Like baseball, you can watch your team’s overall win/loss record, your team’s batting average (wins as a percent of quotes), and the same for individual salespeople on your team.


The Sixth Man: Tips to Help Your Website Work Better For Your Business.

4/26/2013 - SOFTWARE ADVICE
Industrial buying activity is moving online. A Thomas Industrial Network survey of more than 3,000 industrial executives and managers found that 90 percent of industrial purchases are now researched, evaluated and selected online. The uptick in online activity means that manufacturers need to step up their online game.


Green Manufacturing: From Trend to Cornerstone

4/5/2013 - THE CENTER
If you’re a manufacturer in Michigan, you’ve probably heard the phrase “going green.” Going green used to be a trendy thing for celebrities to talk about, but this is more than a trend for the manufacturing community.


Industry Update: More Trends Indicate MI Manufacturers Should Focus on Growth

3/8/2013 - THE CENTER
We’ve been hearing a lot lately about how American manufacturing is making a comeback. Last year was particularly hailed as a “manufacturing renaissance,” as the sector led the way for economic improvement and consistently racked up positive industry stats. Manufacturing has been roaring back… but will it continue on this path?


Workforce Buy-In: The Key to Sustaining Results

2/11/2013 - THE CENTER
When you make operational changes to either become more efficient or to grow, it’s just as important that your team understands and embraces the importance of the changes. It’s also critical that employees have buy-in from the beginning of your planned improvements.


Enhancing Customer Value

1/11/2013 - THE CENTER
Customers create value for a business in two different ways: They buy more today, or they improve their disposition toward you and buy more tomorrow. But for a business these two types of value are in conflict just like pace and stride are in conflict for a runner.


|<  <   1 2 3 4 5    >  >|
Page of 5
Showing 31 - 40 of 41