Vicount Industries, Inc.

Success with The Center

VICOUNT INDUSTRIES: Website Overhaul Leads to New Sales and Increased Traffic

Redesigning our website made several new business opportunities possible. With the help of MMTC, we learned how to maintain an effective and engaged web presence to strategically position ourselves in the market.
-- Joe Padula, Owner-Vicount Industries, Inc.

An industry leader since 1968, Vicount Industries ( designs, engineers and manufactures high quality metal stamping dies. Located in Farmington Hills, MI and employing 70, Vicount has a wide range of die experience and has worked with materials ranging from carbon steel and aluminum to stainless steel, brass and copper. They also offer specialized machining services in the automotive industry and are a specialized component supplier for the aerospace and defense sector.


Vicount Industries sought out opportunities to generate new business. Although they wanted to streamline their lead generation process and grow, Vicount’s website was outdated, lacking SEO, and was inaccessible to interested business prospects. The website also proved not to be user friendly, making it difficult for potential clients to contact the appropriate company representatives.


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To improve their website, Vicount Industries reached out to MMTC to discuss and execute their vision of utilizing a digital presence for business growth. Upon evaluation, MMTC developed a comprehensive strategy to improve the Vicount website. These improvements included optimized content, case studies and improved email outreach. MMTC also provided training in website analytics to track and interpret new activity. The new website now serves as a more accurate representation of the quality of work provided by Vicount Industries and better demonstrates their core competencies. As a result, Vicount Industries received an influx of new business, leading to an expansion of its team and additions to its facilities.


  • 20% Increase In Web Traffic
  • Increased Website Inquiries – 18 Since Launch, Zero (0) Previously
  • New Client Sales Accounted For 12% Of Gross Sales