Myron Zucker, Inc.

Success with The Center

MYRON ZUCKER, INC: Staying Competitive With An Updated Online Presence

While working on developing our new website, The Center staff was a great extension of our team. They were incredibly easy to work with, they always kept us on schedule, and they were responsive to all of our needs.
-- Donna Zobel, President

Founded in 1954, Myron Zucker, Inc. ( is a premier power quality solutions provider, supplying low-voltage power factor correction capacitors and harmonic filters to facilities concerned with utility costs, energy efficiency and equipment performance. With more than 60 years of experience in the industry, Myron Zucker provides a wealth of knowledge to customers in industries including automotive, marine, pharmaceutical, institutional and water treatment. Headquartered in Sterling Heights, Mich., Myron Zucker’s team of six employees provides customers with expert services, from technical support to engineering consultation and power quality analysis.


Although Myron Zucker’s company website was functional, it was not as easy to edit and navigate as they would have liked. After exploring competitors’ websites, Myron Zucker determined their website looked dated in comparison. For help with updating their online presence, Myron Zucker turned to the Michigan Manufacturing Technology Center (The Center).


Image for Myron Zucker, Inc.

Several members of Myron Zucker’s executive team engaged The Center’s website expert for assistance with revamping and improving their company website. Working with the Myron Zucker team, The Center’s expert identified key areas for improvement on their existing website, including product organization and outdated visuals. Using these aspects as a starting point, The Center developed an enhanced website for Myron Zucker. The resulting website more prominently features their main product offerings, with relevant, eye-catching visuals making an immediate impact on the home page. In addition to improving the appearance, The Center prioritized usability and organization when developing the new website, making it as easy-to-navigate as possible. As a result of these website improvements, Myron Zucker now is able to better compete in the modern business landscape with a more updated online presence and improved SEO placement.


  • New Investment: $15,000
  • New Sales: $50,000
  • Retained Jobs: 6
  • Increased Website Traffic: 500/month