Jackson Tumble Finish Corporation

Success with The Center

JACKSON TUMBLE FINISH: New Website is Another Quality Finish for MI Manufacturer

Thanks to The Center, we now have a high-tech website that we’re proud to show our customers. From the increase in traffic to the streamlined capabilities, the changes have been extremely positive all around.
-- Denise L. Losey President, Jackson Tumble Finish Corporation

For more than 60 years, Jackson Tumble Finish Corporation (jacksontumble.com) has been a leader in high-quality metal finishing. Based in Jackson, Mich., Jackson Tumble Finish Corporation has been awarded the National Women’s Business Enterprise Certification by the Women’s Business Enterprise National Council (WBENC) and has 40 employees. They serve the following industries: automotive, heavy truck, fastener, agricultural, recreational, military, medicine, marine, appliance, furniture and the plumbing trade. Their commitment to excellence enables them to establish loyal, long-term working relationships with local, national and international companies.


Jackson Tumble Finish Corporation’s website was outdated and underperforming. They wanted their website to look like a progressive, 21st century company with visually appealing images and mobile responsiveness that would help increase sales and be in line with the competition. In addition, they hoped that their customers would stay on their site longer. They asked the Michigan Manufacturing Technology Center (The Center) for assistance.


Image for Jackson Tumble Finish Corporation

To achieve the desired results, the team at The Center upgraded Jackson Tumble Finish Corporation’s website from the ground up. The Center reinvigorated their online presence and included mobile responsiveness, eye-catching graphics, reorganization of capabilities, engaging displays, search engine optimization (SEO) and a call-to-action on every page. The updated website also showcases two of Jackson Tumble’s core competencies—phosphating and aluminum conversion coating.


  • New sales: $400,000
  • Retained sales: $5.4M
  • Jobs created: 3
  • Cost savings: $50,000
  • Retained jobs: 24
  • Increased website traffic by: 10%
  • Increased average session duration by: 25%