BERNAL, LLC: Highlighting Capabilities With a Revamped Website
MMTC developed the new site in a format that is relatively simple to update. Working closely with us, they (MMTC) positioned the new website through the use of keywords to improve our search engine optimization (SEO) and our search rankings, which helps make it easier for purchasers to find us.
-- Marc Voorhees, Vice President of Sales and Marketing-Bernal, LLC
Bernal, LLC has become the benchmark for high speed rotary die cutting and has established a new standard for inline web printing and converting. Born as Bernal Rotary Systems, it pioneered the development of web converting for the folding carton and consumer products markets. Bernal has held over 50 patents on rotary dies and related equipment. Bernal's line of rotary dies, combined with its advanced product and packaging automation equipment, offers a unique system solution for a wide variety of applications. Bernal's vision for the future and engineering excellence continue to provide innovative solutions for web converting that lower costs and improve product quality.
Challenge
Bernal realized they needed assistance in establishing their strategic digital marketing efforts to better communicate their capabilities and grow new customers.
Solution
To assist them in their digital marketing, MMTC developed a new website for Bernal with a primary focus on validating core capabilities to potential new customers. “MMTC developed the new site in a format that is relatively simple to update. Working closely with us, they (MMTC) positioned the new website through the use of keywords to improve our search engine optimization (SEO) and our search rankings, which helps make it easier for purchasers to find us,” said Marc Voorhees, Vice President of Sales and Marketing.
“We’ve been successful in securing seven new customers since we launched the new website and we’re approaching our goal of not having any single client greater than 25% of our total business,” said Voorhees. “We’ve embraced the use of customer testimonials, video, and blogs within our website. I believe our improved web-site and use of social media tools played a significant role in securing these new business opportunities.”
Results
- Increased monthly traffic by 50 percent during the past year.
- Anticipated cost savings of $100,000
- Achieved a more competitive and profitable position