Tailored towards salespeople in the manufacturing industry, this course offers a comprehensive analysis of your company’s sales strategies and walks you through how to better understand the current market. Topics covered include sales and marketing strategies, market research, SWOT and PEST analyses, website/social media leverage, CRM analysis and sales management tools.
At the end of this course, attendees should be able to:
- Convert sales goals into sales action plans
- Develop and use situation-specific messages to communicate and promote your company’s product and service advantages
- Identify the right person to speak with/meet at a new prospective customer
- Win a prospect’s attention and develop and present solutions to address their challenges
- Develop and present proof that your company can successfully provide solutions
- Understand how to read and use a Lead Pipeline to track and prioritize activities