Manufacture Smarter Blog

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Asking the Right Question to Get the Right Answer in Market Research

9/25/2020 - BY: REBEKAH MCCARTER
As the world continues to adapt to the changes brought on by COVID-19, market research has gained more traction and attention as a critical tool in business strategy. In order to get the most value possible out of this powerful research method, companies must have a strong understanding of what exactly they're trying to find. This begins with understanding a few of the key terms used in market research.


How Profitable is Your Business - Really?

8/28/2020 - BY: GEORGE SINGOS
I have met with many business leaders who believe they are more profitable than they really are. In evaluating gross margin, they assume all their parts or assemblies are more profitable than reality. However, this perspective fails to account for overhead costs that are not properly utilized. This gives managers an inaccurate idea of how their business is performing.


Are You Confident in Your Quoting?

4/28/2020 - BY: RON QUINKERT
Throughout my many years of working with manufacturers around Michigan, I have witnessed companies miss out on great business opportunities because of their inability to submit competitive quotes. How many times has this happened to your company? Have you ever wondered why? This may indicate that it is time to look at how projects are quoted.


Don't Stop Thinking About Tomorrow

3/13/2020 - BY: REBEKAH MCCARTER
For many manufacturers, especially small and mid-sized manufacturers, it can be difficult to maintain a forward-thinking outlook. Most of the time, the day-to-day fires are all-consuming. Like Fleetwood Mac suggests, businesses should not stop thinking about tomorrow, for it will soon be here.


Need Help with Business Planning? Use Market Research!

1/10/2020 - BY: REBEKAH MCCARTER
With the start of a new year, manufacturers are beginning to focus on strategic planning for 2020 and beyond. Although some might not realize it, all business planning can be supported with market research.


A New Path for Automotive Manufacturers

3/22/2019 - BY: BOB JENKINS
When it comes to manufacturing, Michigan has a wealth of talent and skills. Many of those skills were established through multiple OEM automobile launches and new product developments. And while the 2008 downturn cost Michigan a lot of skilled performers, they have returned in large part.


Are You Using Your Data to its Full Potential?

3/15/2019 - BY: GEORGE SINGOS
A company is only as good as its data. Whether you’re trying to increase productivity, eliminate bottlenecks in production or grow into new markets, data is the key to driving improvements and maintaining success. 


Looking to Diversify Industries? Consider Aerospace

2/15/2019 - BY: RON QUINKERT
As we discussed in a recent blog, many manufacturers are deciding now is the time to diversify. With a potential recession on the horizon, organizations are faced with a few different diversification options to pursue: develop new types of products, sell to new geographic areas or expand into new industries.


Will Your Company Survive the Next Recession?

1/18/2019 - BY: SHELLY STOBIERSKI
A hard life lesson everyone has had to learn at one point or another is that all good things must come to an end. This is an especially difficult lesson to learn when it comes to the economy, but one that Michigan manufacturers may soon be faced with.


Getting to the Bottom of Your Bottom Line Issues

11/9/2018 - BY: GEORGE SINGOS & ROB STAUFFER
Do you really know how profitable your business is? Do you find that revenue is going up, but profits are going down or staying the same? To keep your business operating into the future, it is essential to understand why this is happening.


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