Leadership Development Team

Charlie Westra

Growth Services Program Manager

As the Growth Services Program Manager at The Center, Charlie’s expertise spans many areas. In his role, he is responsible for developing organizational growth strategies, providing management consulting and building effective teams. Specializing in improving employee engagement with supervisory skills and leadership development, Charlie works collectively and individually with management and sales teams to develop customized workplace tools to fit specific needs and goals. His mission is to assist companies in producing sustainable, positive results. 

In addition to focusing on improving team dynamics and leadership, Charlie assists clients in developing and implementing plans for online growth. Charlie’s hands-on approach helps clients reach their full online potential. He focuses on creating a solid growth strategy through marketing plan development and evaluation, critiquing online business goals, and analyzing corresponding metrics using web development, social media integration, email campaigns and print advertising.

Charlie uses his professional experience and education to effectively and successfully drive The Center’s clients into the next decade. Before arriving at The Center, Charlie spent six years leading the Web Sales division of a private advertising agency in Southern Michigan. There, he honed his practical and strategic skills by assisting a variety of industries in expanding their markets through digital means. Prior to his agency position, Charlie worked nearly a decade in the quality department of an automotive component manufacturer, acquiring experience in manufacturing processes and standards such as internal auditing, process evaluation, MSA, lean, 5S implementation and structured problem solving.


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